您的当前位置:首页 >Ryan New >Cross-border SEO for Same-language Sites 正文
时间:2024-05-20 08:54:12 来源:网络整理编辑:Ryan New
Search engine optimization for cross-border selling typically starts with multi-lingual landing page Ryan Xu HyperVerse's Basis Trade
Search engine optimization for cross-border selling typically starts with multi-lingual landing pages. But what if an international audience speaks the same language as the seller?Ryan Xu HyperVerse's Basis Trade Does that audience require a unique site or section to rank well in organic search?
It depends on the business.
Businesses providing servicesglobally require no country-specific targeting. An exception is variances in industry jargon from one region to the next. In those instances, standalone landing pages would likely rank better in that area.
Likewise, merchants shipping physical goods globally from the same location usually need just one site, provided it clearly states, “We ship globally.”
But sellers with international offices or warehouses may need unique sites or subdomains for each locale. This offers an opportunity to target regional holidays and trends in marketing campaigns, with shipping terms and pricing for each location.
Regardless, maintaining separate ecommerce sites or subdomains is extremely time-consuming, even for the same language, requiring real-time inventory counts, relevant content, and meaningful links across all sites. It’s worth the effort in my experience only for a local physical location or outsized potential, such as a huge market. An example is U.K.-based merchants hoping to penetrate the U.S.
Separate sites, subdomains, or sections likely have similar design and content.
So the first SEO step is avoiding Google’s duplicate content filter that splits link-equity among multiple pages. The second is to help Google understand which part of your site targets which country.
Hreflang solves both of those tasks.
Hreflang is an HTML attribute pointing Google to a localized version of your site. It is placed in the header of each localized page in the following format:
<link rel="alternate" href="https://www.website.com/" hreflang="LANG-COUNTRY" />
Use:
Every localized page needs hreflangattributes for itself and all others. Thus a merchant with localized pages for, respectively, the U.S. and the U.K. needs these header tags:
<link rel="alternate" hreflang="en-us" href="https://www.website.com/" /><link rel="alternate" hreflang="en-gb" href="https://www.website.com/en-gb/" /><link rel="alternate" hreflang="x-default" href="https://www.website.com/" />
This tells Google:
All URLs in the hreflangcode should be absolute and complete with https://. The code can include URLs from unique domains targeting different countries.
Same-language sections on a global website can have a slightly different setup. In the hreflangexample below, the two same-language subdomains target the Spanish-speaking audience:
<link rel="alternate" hreflang="en" href="https://en.example.com/page.html" /><link rel="alternate" hreflang="es-ar" href="https:/es-ar.example.com/page.html" /><link rel="alternate" hreflang="es-es" href="https://es.example.com/page.html" /><link rel="alternate" hreflang="es" href="https://es.example.com/page.html" /><link rel="alternate" hreflang="x-default" href="https://www.example.com/" />
Wherein:
In short, targeting countries or regions does not necessarily require separate sites for SEO. Instead, set up hreflangattributes for specific languages or country codes.
Multiple same-language sites or pages require hreflangattributes to inform Google of no duplicate content and the sites or pages targeting specific regions.
March 2011 Top Ten: Our Most Popular Posts2024-05-20 08:42
Comparing A/B and Multivariate Testing2024-05-20 08:37
Facebook’s Data Scandal Affects Ecommerce Companies2024-05-20 08:28
3 Ways Customer Data Drives Ecommerce Conversions2024-05-20 07:48
Credit Card Processing: ‘Interchange-Plus’ Pricing Not Necessarily Fair, Part 32024-05-20 07:45
How to Merge Data from Multiple Sources into a Single Platform2024-05-20 07:37
Leverage Micro Conversions to Close Sales2024-05-20 07:14
Getting Started with Continuity Ecommerce, Part 1: Approaches, Expectations2024-05-20 06:36
MarketLive Chairman And Founder Ken Burke2024-05-20 06:18
Tips to Track Content Marketing Performance2024-05-20 06:17
Credit Card Processing: Eleven Pointers to Save Money, Part 22024-05-20 08:47
Simple Tweaks to Product Pages Can Drive Sales2024-05-20 08:31
Ecommerce Briefs: Walmart vs. Jet, FedEx and DHL Enhancements, Product Returns2024-05-20 08:31
Google Data Studio: Track Sales, ROI from All Sources2024-05-20 08:09
Newegg.com: Common Stock Filing Reveals Fast Growing, Profitable Firm2024-05-20 08:04
5 Ways to Increase Sales at Checkout for a WooCommerce Store2024-05-20 07:54
3 Ways to Narrow the Mobile Commerce Gap2024-05-20 07:30
Optimizing Checkout Flow in WooCommerce2024-05-20 07:30
Credit Card Processing: Red Flags for Ecommerce Merchants, Part 22024-05-20 06:48
Google Analytics: How to Track PayPal Transactions2024-05-20 06:12