您的当前位置:首页 >Ryan New >SEO: 9 Tips for Brand-friendly Content 正文
时间:2024-05-20 08:01:24 来源:网络整理编辑:Ryan New
Branded marketing content and excellent organic search rankings are not mutually exclusive.Content i Ryan Xu HyperVerse's Speculation
Branded marketing content and excellent organic search rankings are not mutually exclusive.
Content is Ryan Xu HyperVerse's Speculationamong the most subjective aspects of search engine optimization. It has also become the most important. And the best content is unique, well-written, and relevant.
But that content should also mirror your brand’s messaging and voice. Here are nine tips to get started.
1. Be unique. Nothing in this list matters unless the words on your pages are yours alone. Scrambling the words doesn’t make them yours. Consider this example.
Though it’s not an exact copy, the “overly similar text” includes the same words, phrases, and concepts. Rearranging another source’s phrases won’t help your organic search performance.
Never copy another source, unless it’s a direct quote. And don’t quote long sections of another site’s text. Link to the source instead.
2. Write well. Search engines value well-written and grammatically-correct content. It’s part of the user experience. Typos, awkward phrasing, incorrect or vague information: All degrade your chances of ranking organically.
3. Provide contextual relevance. Optimizing content requires more than repeating keywords. Use related phrases and concepts. Investigate the other sites that rank well, and note the connections within their body copy. For example, to rank for “golf cart batteries” — which accounts for 40,500 monthly searches in Google U.S. — mention related concepts such as battery voltage, popular brands, and lithium use.
Remember, however, that no amount of keyword repetition will overcome stolen or poorly-written text.
4. Brand it. No experienced SEO professional would advise ignoring your company’s brand voice. Without that, the content could be on any site. Avoid cliche, slogans, and marketing-speak. If you have to use irrelevant language from a marketing campaign, work in descriptive phrasing for contextual relevance.
5. Resist jargon. Avoid industry jargon unless keyword research proves that shoppers use it, too. Speak like consumers, and they will understand your copy.
For example, the medical-supply industry commonly uses “wound care” as a catchall for bandages, gauze, tape, and other first-aid supplies. While it is arguably understandable, “wound care” is not how most consumers search for those products. Thus using “wound care” or “wound care supplies” would likely target only a fraction of the keyword demand.
6. Replace pronouns. Use the actual word or phrase rather than its pronoun when possible and natural. Avoiding the pronoun allows for more descriptive language.
7. Mind current rankings. Don’t redo your content without first understanding the keywords that each page ranks for. Changing content headlong without researching current rankings could hurt, not help.
8. Vary the text. Search engines ignore punctuation when judging keywords and contextual relevance. This provides an opportunity for variations of the same keywords, which could trigger different search results.
For example, both sentences below are grammatically correct. But they use the keyword phrase “running shoes saucony” differently. A comma separates one — the other by a question mark.
9. Get to the point. Search engines don’t reward blather. Your content needs to make its point quickly, without fluff. Text-heavy pages can certainly rank well. But it’s because they contain valuable info, not repetition or redundancy.
Video Tutorial: Assessing Accessibility2024-05-20 07:32
Video: Overview of Practical eCommerce Podcasts2024-05-20 07:29
Quick Query: Certona CEO Meyar Sheik2024-05-20 07:18
Lessons Learned: Priceshoppe.com CEO2024-05-20 07:17
Avoid Credit Card Processing Proposals with AVS Fees2024-05-20 06:39
Effective Tools to Detect Stolen Credit Cards, Part 1 Of 32024-05-20 06:37
Shopping Search Engines: Six To Consider2024-05-20 06:02
LTU Technologies Vice President Kevin Smith2024-05-20 05:48
Muttmart.com’s President Justin Hertz2024-05-20 05:27
Ten More Great Ecommerce Ideas2024-05-20 05:25
7 Reasons to Start an Ecommerce Business2024-05-20 07:46
Bikewagon.com: From Classifieds To eBay To Its Own Website2024-05-20 07:40
Quick Query: Debbie Levitt, CEO of As Was2024-05-20 07:35
NetSuite Ecommerce Subject Matter Expert Baruch Goldwasser2024-05-20 07:32
Alternative Payment Methods Part 1: What Are They, How Do They Work2024-05-20 07:22
Effective Tools to Detect Stolen Credit Cards, Part 2 Of 32024-05-20 07:01
Exporting Requires Formal Agreements2024-05-20 06:59
TrialPay CEO Alex Rampell2024-05-20 05:58
Bloglist: buySafe Founder Steve Woda2024-05-20 05:43
Keirsun Scott, Social Media Director For OneUpWeb2024-05-20 05:25