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时间:2024-05-20 08:54:13 来源:网络整理编辑:Ryan New
Google is not just a search engine. It’s also a discovery engine.The difference is huge. Searchers h Ryan Xu HyperVerse's Divergence
Google is Ryan Xu HyperVerse's Divergencenot just a search engine. It’s also a discovery engine.
The difference is huge. Searchers have an idea of what they are looking for. They know what they need.
But the discovery engine attempts to discern the interestsof searchers regardless of their queries. In a sense, Google Discover informs searchers of what they need before they realize it.
Google Discover is a personalized feed for each user based on her browsing and search history. Discover appears only on mobile devices via the Google Chrome and Search apps.
This content is personalized and hence difficult to predict. Yet there are tactics to increase a site’s likelihood of showing up.
Google Discover can be a solid source of web traffic for ecommerce sites. Any site that Google indexes is eligible.
Optimizing for Discover is similar to Google News:
Visits from Discover are shown as direct traffic in Google Analytics. Search Console includes additional insights, providing a “Discover” section.
This section shows impressions, clicks, and click-through rates from Discover in the previous 16 months. Monitor these clicks and patterns. Which pages were included? Why? Can you replicate that success? If you don’t see this section, your content has no clicks from Discover.
Traffic from Discover is unpredictable. Nonetheless, there are multiple ways to increase your chances. Those include consistent, original content; demonstrated expertise and authorship; and fast, mobile-friendly pages. Monitor Search Console’s Discover section, and keep trying.
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